ZURICH, (The Southern African Times) – Nestle NESN.S is overhauling its geographic structure, the world’s largest food company said on Wednesday, creating new zones for North America and for Greater China.
The maker of Nescafe instant coffee and KitKat chocolate bars also said it was changing its executive board to align with the new structure, which takes effect from January.
Company veteran Chris Johnson, now head of Nestle’s Asia, Oceania and sub-Saharan Africa zone (AOA), will retire from the executive board and be replaced by Remy Ejel, current head of Nestle’s Middle East and North Africa business.
Steve Presley, chairman and CEO Nestlé USA, will join the executive board as CEO Zone North America, Nestle’s biggest market with annual sales of 24.7 billion Swiss francs ($26.59 billion).
“With the new zone structure, we will significantly sharpen our geographic focus to drive sustained profitable growth everywhere we operate,” Nestle CEO Mark Schneider said in a statement.
“This move will bring us closer to consumers and customers, unlock new business opportunities and enable us to be even more agile in a fast-moving consumer environment.”
The new five geographic zone structure does not include Nestle Health Science and its capsule coffee operation Nespresso, which are managed globally.
Long-standing area executives Laurent Friexe will lead the newly formed Latin America business, while Marco Settembri will lead Zone Europe. Nestle will report sales numbers of the new Zone structure for the first time on April 21.
Jon Cox, an analyst at Kepler Cheuvreux, said the changes were sensible because of the enormous size of Nestle’s business, which had been previously divided into three zones globally.
“It makes sense to break out North America with the U.S. as its biggest market, and China, which is a strategically important region,” Cox said.