Privacy Policy

About this privacy policy

This Privacy Policy explains how we gather, use, share and transfer your personal data. When you use the services provided on our website. 

Personal data is any information that can be used to identify you. 

This may include information such as: 

  • Your name
  • Date of birth
  • Email address
  • Postal address
  • Phone number
  • Mobile number
  • Debit card details  
  • Information about your device (such as an IP address, which is a numerical code to identify your computer that can provide information about the country, area or city in which you are based) 
  • data relating to your personal circumstances and how you use our websites, apps and services. 

    Our site may sometimes contain links to sites and services that are not part of the Southern African Times family of offerings. Many websites and services have their own privacy policies. 

Who we are and how to get in touch with us 

The Southern African Times Ltd, 3rd Floor 207 Regent Street, W1B 3HH London, United Kingdom is the data controller for our sites and apps. This means that we are responsible for determining how and why we store and use your personal data. If you would like to contact us directly, you can find our contact information in the “How to contact us” section below. Nonetheless, please note that you can directly control the processing of your personal data. 

The types of personal data that we process, where we obtain it from, and how we use it 

When you sign up for our services and visit our web, we collect personal data. This information is used to provide our journalism and other services, to display ads and to evaluate how people use our content. 

Personal data that we collect when you register for a The Southern African Times account 

When you register for a The Southern African Times account on the, we collect: 

Your name 

Your e-mail address 

When you use our site, we may also use cookies or similar technologies to collect additional data, including: 

Your IP address-a numeric code to identify your computer and to provide information about the country, area or city in which you are located. 

 Your browsing history of the content you have visited on our websites, including information on how you have been referred to our websites through another website. 

 Details of your devices, such as the unique device ID, unique advertising ID, and browsers used to access our content. 

Some of our services, such as professional networks, may give you the opportunity to provide more information about your preferences so that we can customize your experience. Signing up for membership or subscription may also mean that you need to provide additional details, such as your address. 

We will not collect specific categories of data, such as race information, political opinions, religion, health or sexual orientation, unless you have chosen to provide us with that information. 

Posting comments on our website 

When you post information on a discussion board or make a public comment on an article on our site, the details you share and your username are publicly accessible. This information can be viewed online and collected by others. We are not liable for the manner in which these other people use this material. When contributing to a debate, we highly suggest that you avoid disclosing any personal details and, in particular, information that can be used to identify you personally, such as your name , age , address and employer name. We are not responsible for the protection of any identifiable information that you post on our online group or other public websites. 

How we collect your personal data 

We collect your personal data when you: 

Pay for subscription or purchase of any other products / services 

Take part in our activities 

Take part in our contests and surveys 

Sign up for our editorial newsletter 

Link to our online community 

Sign up for your marketing communications 

Using mobile devices to access our content

Connect to our website through cookies and other similar technologies. 

When you contact us via email, social media, our apps or similar technologies, or when you speak to us on social media.

Why we use your personal data

We use personal data collected through our site for several purposes, including the following:

To provide the services you sign up for, such as sending out subscriptions. We also use the personal data for related internal administrative purposes – such as our accounting and records – and to make you aware of any changes to our services.

To send marketing communications when we have your permission, or when permitted by law.

For personalize our services (for example, so you can sign in), remembering your settings, displaying personalized advertising as well as measuring how effective our online adverts are, recognizing you when you sign in on different devices and tailoring our marketing communications based on what you read on our site

 Carry out marketing analyses, for example we look at what you have viewed on our sites and apps and what products and services you have bought (including what you have looked at and what products or services you have bought) to better understand your interests and preferences, and to improve our marketing by making it more relevant to your interests and preferences. You can opt out from having your personal data used for marketing analyses by going into your account to the tab “emails and marketing”.

To sell advertising space on our sites. Today, digital advertising underpins much of our investment in high quality journalism. To find out more about our advertising standards, please click this link.

For statistical purposes such as analyzing the performance of our sites and apps and to understand how visitors use them.

To respond to your queries and to resolve complaints.

For security and fraud prevention, and to ensure that our sites and apps are safe and secure and used in line with our terms of use.

To comply with applicable laws and regulations.

Legal grounds for using your personal data

We will only use your personal data where we have a legal ground to do so. We determine the legal grounds based on the purposes for which we have collected and used your personal data. The legal ground may be one of the following:

Consent: For example, where you have provided your consent to receive marketing emails from us. You can withdraw your consent at any time. In the case of marketing emails you can withdraw your consent by clicking on the “unsubscribe” link at the bottom of the email or through your email preferences in the “emails and marketing” tab, when signed into your The Southern African Times account.

Our legitimate interests: Where it is necessary for us to understand our readers, promote our services and operate our site efficiently for the creation, publication and distribution of news, media and related journalistic content online, globally. For example, we will rely on our legitimate interest when we analyse what content has been viewed on our site, so that we can understand how it is used. It is also in our legitimate interest to carry out marketing analyses to determine what products and services may be relevant to the interests of our readers. You can opt out from having your personal data used for marketing analyses in your account in the “emails and marketing” tab.

Performance of a contract

Performance of a contract with you (or in order to take steps prior to entering into a contract with you): For example, where you have purchased a subscription from us and we need to use your contact details and payment information in order to process your order and deliver your subscription.

Compliance with law: In some cases, we may have a legal obligation to use or keep your personal data.

Updating your personal data and your profile page on our sites

When you register for an account with, you have access to a profile page. Under “edit profile” you can review what information is public when you comment on our articles, or if people look up your profile. You can also update your information or provide extra information if you want.

You may also update your marketing preferences in the “emails and marketing” tab in your account.

Personal data that we receive about you from other organizations

Adding to or combining the personal data you provide to us

When you sign up to our services, we may add to the personal data you give us by combining it with information shared with us by other trusted organizations. This includes, for example, information about the region that you are located in, so that we can show you the prices for subscriptions or other products in your local currency. We may also add information to improve the accuracy of your delivery address when we send out mail. Also obtain information from partners whose offers we include in some of our marketing communications and we use this information to ensure that we do not send you irrelevant marketing.

We also use information based on the content you have viewed on our sites and apps and your interaction with the content to add you to groups with similar interests and preferences, so that we can make our online advertising more relevant. Sometimes we use data about your interests or demographics that third parties have collected from you online to add you to these groups. Please refer to our cookies policy for more information on how we use cookies.

Information shared by event partners

When you register or book a ticket for a The Southern African Times event organized by an event partner, your registration data may be shared with us by the event partner.

Using children’s personal data

We do not aim any of our products or services directly at children under the age of 13 and we do not knowingly collect personal data about children under 13. Some of our services may have a higher age restriction and this will be shown at the point of registration.

Security of your personal data

We have implemented appropriate technical and organizational controls to protect your personal data against unauthorized processing and against accidental loss, damage or destruction. You are responsible for choosing a secure password when we ask you to set up a password to access parts of our site. Keep this password confidential and you should choose a password that you do not use on any other site. You should not share your password with anyone else, including anyone who works for us. Unfortunately, sending information via the internet is not completely secure. Although we will do our best to protect your personal data once with us, we cannot guarantee the security of any personal data sent to our site while still in transit and so you provide it at your own risk.

Who we share your personal data with or sell your personal data to

If you are going to one of our events hosted by an event partner, we may share your personal data with that partner for event administration purposes.

We do not share your personal data with other people or organizations that are not directly linked to us except under the following circumstances:

Our company may share your data with other organization’s that provide services on our behalf such as dealing with online payments and other forms of payment processing, i.e., credit card transactions and preventing fraud.

We may also share your data with our advertising partners, as set out in the section about Online Advertising below [as well as our Cookie Policy].

We may reveal your personal data to any law enforcement agency, court, regulator, government authority or other organization if we are required to do so to meet a legal or regulatory obligation, or otherwise to protect our rights or the rights of anyone else.

 Revealing your personal data to any other organization that buys, or to which we transfer all, or substantially all, of our assets and business. If this sale or transfer takes place, we will use reasonable efforts to try to make sure that the organization we transfer your personal data to uses it in line with our privacy policy.

Strict Contractual Restrictions

Any organizations which access your data while providing services on our behalf will be governed by strict contractual restrictions to make sure that they protect your data and keep to all data privacy laws that apply. We may also independently audit these service providers to make sure that they meet our standards.

We will not share your personal data with anyone else for their own marketing purposes unless we have your permission to do this.

Some of our webpages use social plug-ins from other organizations (such as the “Facebook Recommend” function, Twitter’s retweet function, Google+ function). These other organizations may receive and use personal data about your visit to our sites or apps. If you browse our site or view content on our apps, information they collect may be connected to your account on their site. For more information on how these organizations use personal data, please read their privacy policies.

Anyone using The Southern African Times may manually inspect the sharing, transfer, and sale of their personal data in our cookie policy.

International data transfers

Data we collect may be transferred to, stored and processed in any country or territory where one or more of our The Southern African Times group companies or service providers are based or have facilities. While other countries or territories may not have the same standards of data protection as those in your home country, we will continue to protect personal data that we transfer in line with this privacy policy.

Whenever we transfer your personal data out of the European Economic Area (EEA), we ensure similar protection and put in place at least one of these safeguards:

We will only transfer your personal data to countries that have been found to provide an adequate level of protection for personal data.

We may also use specific approved contracts with our service providers that are based in countries outside the EEA. These contracts give your personal data the same protection it has in the EEA.

Where we use service providers in the United States, we may transfer personal data to them if they are part of the Privacy Shield scheme, which requires them to provide a similar level of protection of your personal data to what is required in the EEA.

If you are located in the EEA, you may contact us for a copy of the safeguards which we have put in place for the transfer of your personal data outside the EEA.

How long we keep your personal data

We keep your personal data for only as long as we need to. How long we need your personal data depends on what we are using it for, as set out in this privacy policy. For example, we may need to use it to answer your queries about a product or service and as a result may keep personal data while you are still using our product or services. We may also need to keep your personal data for accounting purposes, for example, where you have bought a subscription. If we have asked for your permission to process your personal data and we have no other lawful grounds to continue with that processing, and you withdraw your permission, we will delete your personal data. However, when you unsubscribe from marketing communications, we will keep your email address to ensure that we do not send you any marketing in future.

How we may contact you

Service communications.

From time to time we may send you service emails. For example, telling you, your subscription is coming to an end or thanking you when you place an order with us.

Marketing communications and editorial newsletters.

If we have your permission, we may send you materials. We think may interest you, such as new The Southern African Times offers and updates. Depending on your marketing preferences, this may be by email, phone, SMS or post.

We offer a range of editorial newsletters. You can manage your subscription to these emails through your profile page. When you are signed in to your The Southern African Times account.

You can decide not to receive these emails at any time and will be able to “unsubscribe” directly by clicking a link in the email or through your email preferences in the tab “emails and marketing” when you are signed in to your The Southern African Times account.

Market research

Sometimes we may contact you for market research purposes. For example about a survey. You can opt out from being contacted in this way by signing into your The Southern African Times. Account and going to the tab “emails and marketing”.

Responding to your queries or complaints

If you have raised a query or a complaint with us. We may contact you to answer your query or to resolve your complaint.

Cookies and similar technology

When you visit our sites or when you use our apps.  We may collect personal data from you automatically using cookies or similar technology. A cookie is a small file that can be placed on your device. It allows us to recognise and remember you.

This privacy policy includes our cookie policy, where you can find details of our key advertising partners.

Online advertising

Advertising on our sites that is based on cookies and similar technology

We use personalized online advertising on our sites. This allows us to deliver more relevant advertising to people. Who visit It works by showing you adverts that are based on your browsing patterns. The way you have interacted with our sites and apps. It then shows you adverts which we believe may interest you.

Our journalism is funded in part by advertising. Our editorial content is not influenced by the advertising we display. And our journalists are free to, and often do, challenge the activities of companies. Organizations that advertise and sponsor content that appears on The Southern African Times site.

When you browse our site, some of the cookies and similar technology we place on your device are advertising cookies. So we can understand what sort of pages you are interested in. We can then display advertising on your browser based on these interests. For instance, if you have been reading a lot of food and drink articles. We may show you more advertisements for food and drink.

Use of Personal Data

We do not collect or use personal data such as your name, email address, postal address. Your phone number also not for personalized online advertising.

We may also share online data collected through cookies and similar technology with our advertising partners. This means that when you are on another website. You may be shown advertising based on your browsing patterns on We may also show you advertising on our  website based on your browsing patterns. On other sites that we have obtained from our advertising partners.

Online retargeting is another form of online advertising. It allows us and some of our advertising partners to show you advertising. Based on your browsing patterns and interactions with a site away from our site.

For example, if you have visited the website of an online clothes shop. You may start seeing adverts from that same shopping site displaying special offers or showing you the products. You were browsing. This allows companies to advertise to you if you leave their website without making a purchase.

Advertising that we place on our site or on other sites

We also use personalized online advertising to promote our own products and services. This means that you may see advertising for our products and services on our site. When you are on other third-party websites, including social media platforms.

Your rights under the General Data Protection Regulation regarding the personal data that we hold about you

If you live in the EEA, pursuant to the General Data Protection Regulation. You can contact us regarding the following rights in relation to your personal data:

If you would like to have a copy of the personal data we hold on you . You think that we hold incorrect personal data about you, please write to the Data Protection Officer at The Southern African Times. Ltd, 3rd Floor 207 Regent Street, W1B 3HH London, United Kingdom. We will deal with requests for copies of your personal data. Or for correction of your personal data within one month. If your request is complicated or if you have made a large number of requests, it may take us longer. We will let you know if we need longer than one month to respond. You will not have to pay a fee to obtain a copy of your personal data. (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.

Where you have provided us with consent to use your personal data, you can withdraw this at any time.

Where applicable, you may also have a right to receive a machine-readable copy of your personal data.

Right to ask

You also have the right to ask us to delete your personal data or restrict how it is used. Consistent with the GDPR. There may be exceptions to the right to erasure for specific legal reasons. If applicable, we will set out for you in response to your request. Where applicable, you have the right to object to processing of your personal data for certain purposes.

If you do not want us to use your personal data for marketing analysis. You can change your settings in the “Emails and marketing” tab of your The Southern African Times account.

If you want to make any of these requests, please contact us.

We may need to request specific information from you to help us confirm your identity.

Complaints will be dealt with by the Data Protection Manager and will be responded to within 30 days.

If you are not satisfied with the way your concern has been handled. You can refer your complaint to the Information Commissioner’s Office.

If you have a question about anything else, please see our Contact us page.

Changes to the Privacy Policy

We can decide to change our privacy policy, we will post the changes here. If the changes are significant, we may also choose to email all our registered users with the new details. If required by law, we will get your permission. Or give you the opportunity to opt out of any new uses of your data.

Changes to this Privacy Policy are up to date

A list of all previous changes are available upon request.

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