Wednesday, August 17, 2022
  • Login
Upgrade
The Southern African Times
  • Home
  • Southern Africa
  • Global
  • Business
    • African Start ups
    • African Continental Free Trade Area
  • Tech
  • Opinion
  • Sports
  • Lifestyle
    • Health
    • Culture
    • Food and Drink
    • Entertainment
  • SAT Jobs
No Result
View All Result
  • Home
  • Southern Africa
  • Global
  • Business
    • African Start ups
    • African Continental Free Trade Area
  • Tech
  • Opinion
  • Sports
  • Lifestyle
    • Health
    • Culture
    • Food and Drink
    • Entertainment
  • SAT Jobs
No Result
View All Result
The Southern African Times
No Result
View All Result
Home Business

The Southern African Times website launches paywall in new strategic approach

by SAT Reporter
June 5, 2021
in Business, Just In
0
The Southern African Times website launches paywall in new strategic approach
0
VIEWS

LONDON – The Southern African Times will unveil a new subscription website as part of a broad initiative to enhance reporting quality that draws in business professionals, students as well governments. 

In addition to targeting its current global readership, the newly revamped www.thesouthernafricantimes.com is hoping to attract professional audiences prepared to pay £17.00 per month for a deeper level of coverage and data on African industry that includes mining, tourism, sustainable business, healthcare and fin tech. However, the launch of the paywall will be kicked off with a promotional fee of £1 to be charged weekly for the first six months. 

thesouthernafricantimes.com will remain free for a preview period, but will require users to register after three stories. 

The Southern African Times Limited – owned news division now joins a crowded market of major news organisations which already charge for their content.

Among them, financial news rival Bloomberg.com charges $34.99 per month before discounts, while the Wall Street Journal, which in 1996 became the first to launch a paywall, charges $38.99.

In an emailed statement, James Reeves , Chief Marketing Officer, at SAT called the launch “A strategic approach towards our growth plan. As SAT we truly aim to disrupt the media space and we aim to do that with the necessary independence required. It is imperative to find creative methods of raising capital to ensure that our editorial content and quality thereof is never compromised.”

He added: “We are focused on providing value based information that equips our target market to make decisions on the continent by proving access to industry knowledge, data and insights from expert sources.” 

The Southern African Times Head of Business Development Sean Shumba said the success of the digital, data and events business is one of their top priorities.

Ken Doctor, a veteran media analyst and founder of local news and information company Lookout Local Inc, characterized the introduction of the paywall as “late, but not too late,” noting that Bloomberg only started charging for its site in 2018.

“The critical question is to a business news consumer, what added value do I get from SAT that I don’t get from Bloomberg or Dow Jones?” he added.

In an internal memo to The Southern African Times staff CEO, Farai Muvuti stated the importance of the new digital strategy with a deeper investment in data sets within sectors such as mining, tourism, fintech, African Start ups, agriculture and technology. Providing such crucial insight will not only help promote African investment markets but will ensure the continent assumes its rightful role in global trade. 

SAT intends to launch new products, including daily newsletters. It will also offer live streams of SAT events to subscribers.

Previous Post

Zimbabwe faces critical skills gap which could hamper economic recovery: World Bank

Next Post

Morocco to relax border restrictions for international travellers

SAT Reporter

Related Posts

William Ruto declared Winner of Kenyan Presidential election with a promise to unite the country
Politics

William Ruto declared Winner of Kenyan Presidential election with a promise to unite the country

by SAT Reporter
August 15, 2022
‘Sobering’ African Economic Outlook strikes a chord with US and UK stakeholders
Climate Change

‘Sobering’ African Economic Outlook strikes a chord with US and UK stakeholders

by SAT Reporter
August 15, 2022
African observers laud Kenya for holding free, fair elections

African observers laud Kenya for holding free, fair elections

by SAT Reporter
August 13, 2022
More African Central Banks Are Exploring Digital Currencies
Finance

More African Central Banks Are Exploring Digital Currencies

by SAT Reporter
August 8, 2022
What is at stake for investors in Kenya’s elections?

What is at stake for investors in Kenya’s elections?

by SAT Reporter
August 8, 2022
Next Post
Morocco to relax border restrictions for international travellers

Morocco to relax border restrictions for international travellers

Browse by Category

  • African Continental Free Trade Area
  • African Start ups
  • Algeria
  • Analysis
  • Angola
  • Asia
  • Botswana
  • BOTSWANA
  • Burkina Faso
  • Burundi
  • Business
  • Business
  • Cameroon
  • Central Africa
  • China
  • Climate Change
  • Climate Changev
  • Congo Republic
  • COVID 19
  • Culture
  • Democratic Republic of Congo
  • Eastern Africa
  • Education
  • Egypt
  • Entertainment
  • Environment
  • Ethiopia
  • Europe
  • Fashion
  • Finance
  • Food
  • Food and Drink
  • Foods
  • Ghana
  • Global
  • Guinea
  • Health
  • Immigration
  • in Southern Africa
  • International news
  • Just In
  • Kenya
  • Lesotho
  • Libya
  • Life Style
  • Lifestyle
  • Malawi
  • Malawi
  • Mali
  • Markets
  • Middle East
  • Mozambique
  • Namibia
  • Nigeria
  • North Africa
  • Opinion
  • Politics
  • Rwanda
  • Senegal
  • Seychelles
  • South Africa
  • South Sudan
  • Sports
  • Startup Africa
  • STOCK EXCHANGE
  • Tanzania
  • Tech
  • Togo
  • Travel
  • Travel
  • Tunisia
  • Uganda
  • Uncategorized
  • West Africa
  • World
  • World
  • ZAMBIA
  • Zambia
  • ZIMBABWE
  • Zimbabwe

Browse by Tags

africa African business news Africa New Africa News african footballer African investments african markets African news African start-up banking Business China Classic Climate change Content currency Explore Bali Finance football Investment Life Style Markets Market Stories Namibia news Oilandgas oil and gas Opinion Pandemic Politics Premium Russia South Africa Southern African News sports Stay Home Travel United Kingdom United Stated Vaccine Work From Home Wuhan Zambia Zimbabwe Zimbabwe Harare Manufacturing Africa Employment creationn

WHO WE ARE

The Southern African Times is a regional bloc digital newspaper that covers Southern African and the world news. The paper also gives a nuanced analysis on news and covers a wide range of reporting which include sports, entertainment, foreign affairs, arts and culture.

Facebook Twitter Youtube Instagram Rss

Copyright © 2022 The Southern African Times | Powered by The Southern African Times

Privacy Policy

Terms and Conditions

  • Home
  • Southern Africa
  • Global
  • Business
    • African Start ups
    • African Continental Free Trade Area
  • Tech
  • Opinion
  • Sports
  • Lifestyle
    • Health
    • Culture
    • Food and Drink
    • Entertainment
  • SAT Jobs

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?